James Roland Jones Explains Print Media

The history of print media goes back centuries and the importance of printed materials continues today. James Roland Jones has an interesting perspective on types of print media and how it has been used throughout time.

First and foremost, Jones points to what we typically consider as traditional forms of print media such as newspapers, magazines, and books. Jones states that while they were incredibly useful in times before technology, they are now primarily used to get out small bits of news, typically long form, on a specific topic or person. This kind of print media has become less important as online content, such as articles and blog posts, have become popular in providing immediate information

Jones further talks about flyers and brochures as an alternative to traditional print media. They’re typically shorter in nature and they can be very impactful and helpful in reaching a wider audience. Many businesses have used flyers or brochures to advertise a sale or service in a direct manner. This can be especially effective when advertising in small towns or communities as a word can travel more quickly than on the internet.

On the topic of marketing, James Roland Jones states that billboards are still used today and are effective when there’s a message to spread in a wide area. Unlike newspapers, magazines, or brochures, the visibility of billboards allows people to get a quick, focused message from the comfort of their own cars or houses.

For a more traditional look, Jones has seen postcards, calendars, and thank-you notes as common print media forms. Postcards can be useful to help remind someone of an upcoming event, or simply just to keep in touch with them. Calendars provide an ongoing way to keep track of what’s going on throughout the year and thank-you notes allow businesses and people to thank their customers or followers for their patronage or attention.

Finally, Jones has found that when done right, print media is incredibly powerful. Despite its decrease in usage, there’s still potential to be tapped into and reach an audience that the internet may not be able to access. Even in today’s digital age, a carefully crafted and targeted piece of print media can make an impact in a different and unique way.

Conclusion

It’s clear that there are still many different types of print media that have been used throughout history and are still relevant today. Whether it’s an ad campaign, an event flyer, a thank-you note, or even a simple postcard, there are always ways to make the most out of printed media and Jones certainly has an insightful approach to these different kinds of materials. Print media isn’t going away anytime soon and the insights of James Roland Jones are certainly a reminder of that fact.

Questions/Answers

Que. What is Print Media?

Ans. Print media refers to any printed material, including magazines, newspapers, brochures, flyers, books, and more.

Que. What are the Advantages of Print Media?

Ans. Print media offers many advantages, such as greater targeting ability, higher level of engagement, and a more physical connection with readers. James